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Batman vs Superman Ultimate Edition: A Box Office Disappointment

The release of Batman v Superman: Dawn of Justice in 2016 was met with a mix of excitement and criticism. Just like the weeks following Man of Steel's release in 2013, Warner Bros. found itself facing a backlash from fans and critics alike. The movie's length, tone, and final act were all subject to scrutiny, leading to a disappointing box office performance.

Despite its massive opening weekend, which saw it rake in $420 million worldwide and $166 million in the US, the film failed to attract repeat business. In fact, the second weekend drop-off was a whopping 70%, making it one of the largest such drops for a movie that opened to over $100 million. This led to projections of breaking the $1 billion barrier at the box office being abandoned.

The global gross eventually reached $682.9 million, with $862 million in the US alone. However, Warner Bros. was unlikely to have predicted that the $420 million it banked in the first three days would account for nearly half the film's total gross six weeks later.

The warning signs were evident in the second weekend, when business dropped off significantly. While some factors may have contributed to this decline, it seemed premature to write the film off entirely. The fact that people had rushed to see the film on its opening day and day two, only to drop off by Sunday, suggested a frontloaded opening.

In conclusion, Batman v Superman: Dawn of Justice was a box office disappointment despite its massive opening weekend. The failure to attract repeat business and the significant second weekend drop-off led to a disappointing global gross.

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